Giving a distinctive jewellery catalogue a clearer digital structure
Touch of Pearls is a jewellery brand bringing together handcrafted, gold-plated and pearl-led pieces across statement, bridal and everyday collections. The store needed to express its luxury character while making a broad catalogue easy to discover by product, style, collection and gifting need.
Project focus
The experience organises earrings, necklaces, rings, bangles, hair accessories and curated collections alongside gifts by recipient, price and occasion. Collection stories, featured products and coordinated shop-the-look journeys connect visual inspiration with direct purchasing.
Shopify development
A scalable Shopify foundation supports multi-level collection navigation, product search, customer accounts, cart interactions, product recommendations and future catalogue growth. Strong imagery and collection-led merchandising keep individual pieces and coordinated sets central to the experience.
Digital marketing and SEO foundation
Search-focused category routes connect jewellery types, materials, occasions and gifting intent with relevant products. Newsletter offers, new collection launches, featured products and editorial brand content create reusable campaign entry points without attributing unverified rankings, traffic, sales or conversion performance to the project.