01
Why most business websites fail before design even begins
Four strategic decisions that should be clear before colours, layouts or animations enter the conversation.
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06 ARTICLES
FEATURED THINKINGStrategy before
01
Strategy before
surface.
GOAL
USER
CONTENT
ACTION
WEBSITE
STRATEGY · 8 MIN READ
Why websites fail before design begins
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StrategyDesignDevelopmentGrowth
06Published articles
05Core topics
UKPlain English
01
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